Another successful Fall Prevention Month
For the month of November 2016, ONF and the Fall Prevention Community of Practice promoted Fall Prevention Month alongside a slew of partner organizations across Canada. This was the second annual Fall Prevention Month campaign in Ontario. Fall Prevention Month encourages organizations to coordinate their efforts for a larger impact. Organizations participate by planning activities and sharing evidence-based information on fall prevention.
An evaluation of the efforts and impact is underway, but we are already noticing a positive trend. New this year was a campaign website, featuring an events calendar, information on fall prevention for older adults, and a toolkit of resources for organizations looking to participate.
Since launching the bilingual website in the late summer, there have been over 38 000 pageviews by approximately 4300 unique users! Thousands of toolkit resources were downloaded by organizations participating in Fall Prevention Month. Most visitors were from the city of Toronto, but also Kitchener, Ottawa, London, Belleville and Winnipeg.
The most popular resources were:
- Six Warning Signs of Falls
- Infographic of Ontario Fall Statistics
- How to Lower your Fall Risk
- Activity Guide: Guerilla Marketing
- Fact Sheet with 3 Key Messages