If it’s November it must be Fall Prevention Month

Reducing the number of falls experienced by the older adult population in this country will not only reduce healthcare and personal costs but it will also reduce debilitating injury, loss of independence and even death. Fall Prevention Month is all about getting that message out using some practical ideas and resources for implementation by organizations working with older adults. Fpmlogo

The Ontario Neurotrauma Foundation (ONF) led the implementation of the first Fall Prevention Month initiative three years ago based on the efforts of a collaborative of healthcare providers and organizations focussed on injury prevention. The bilingual campaign puts a special focus on the older adult population in advance of the winter months. While falls happen year round snow and ice make slips and falls an all-too-common occurrence during the winter.

“This is a campaign that focuses on the important evidence about the causes and prevention of falls, says Hélène Gagné, ONF Program Director Prevention. “And it offers a variety of practical approaches to raise awareness and help organizations and individuals reduce their risk of falls.”

A core part of Fall Prevention Month is the resource-rich bilingual website. Packed with information for practitioners and organizations, an event calendar that includes a listing of local initiatives and activities, and a resource section filled with information for older adults.

The campaign harnesses social media including Twitter (#PreventFalls2017 and #PreventFalls) and all participating organizations have access to guides, sample activities and promotional resources on the website.